Retail Training (new)

Retail Training: eLearning for Sales & Customer Service

Retail Training: eLearning for Sales & Customer Service

Our elearning for sales and customer service roles has made a dramatic difference to clients’ retail training outcomes.

Training solutions for client-facing roles

We create dynamic, engaging elearning for retail and customer-facing teams, including bespoke training content, easy to use learning platforms, and software / system simulations.

Do you want to improve onboarding and inductions, product knowledge development, staying on the right side of compliance, or building a rapport with your customer?

We have experience of driving learner engagement and better results in the high-pressure world of sales and customer service training for retailers, as well as their distributors and the complete supply chain.

Video training content for retailers and distributors

One of the ways in which we bring engagement to sales and customer service elearning is by simulating retail, problem-solving or consultation scenarios, which can be brought-to-life with the addition of ‘Dynamic Data’. These can then be used with a fellow trainee or trainer to practise advisor-customer situations.

Induction elearning for Lloyds retail banking

Dynamic Data generates a fresh script every time detailing the needs of an imaginary customer, and this content is either printed out onto a hard copy or displayed on a PC/phone screen.

Trainees then work through their response to the Virtual Customer enquiry.

The software can generate millions of different customers and scripts, so learners are always challenged to solve a new problem or customer service scenario.

Day One can also simulate processes and the production of documents for very specific skills development purposes, such as those used for complex problem solving or sales training.

We’ve had great reactions to the elearning world-wide . . . and we can’t wait to grow our online offering to include merchandising, sales and induction.

— Claire Lowrie, People Development Manager, ghd Hair


Retail training case study

Examples of our work bespoke elearning for product retailers and retail banking:

LMS for Hair Styling Brand – ghd

LMS for Hair Styling Brand - ghd

An LMS to make learning fun

ghd wanted a new LMS and elearning solution to train sales staff on the science and technology behind each of its products. They wanted the training to be fun and engaging – in line with their innovative brand.

We developed a bespoke learning management system that provides ghd trainees with engaging, multimedia content such as video, photos, animation and music. Being able to share scores and comment on progress via Facebook added more fun and a little healthy competition.

ghd’s HR team were delighted with the results and plan to use the LMS for sales, merchandising and induction training, with potential for extending it to further roles across the company.

Read more about this bespoke LMS and elearning for ghd.

Faster Inductions and Excellent ROI for Lloyds Business

Faster Inductions and Excellent ROI for Lloyds Business

Lloyds business banking

We were approached by Lloyds Business Banking to create a simulated training environment to mimic their Retail Telephony systems. In addition to this safe training environment for highly complex procedures, we created equally realistic elearning content.

In analysing their ROI statistics from the project, Lloyds found a complete return on investment within 3 months of delivery.

Specific measurables that improved include post-call workload reducing from 2 minutes to 45 seconds and induction attrition dropping from 20% to just 5%.

Read more about this safe training environment.

Help with sales & customer service elearning? Can Do

Why not contact us for an informal chat about how we could help you meet your needs? We can create sales and customer service training content, as well as elearning platforms, to make learning more engaging.

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