Automotive eLearning - Soft Skills Training Courses

In this automotive elearning project, we developed scenario based learning content for soft skills training courses at Mercedes-Benz dealers. Improving customer experience when communicating remotely / at a distance.

Customer Relationship Training

Our project with Mercedes-Benz was focused on helping their teams to build and maintain customer relationships in retailers and commercial dealers.

They were looking for a solution to reflect a new, non-corporate style, less theory-based training and more actionable advice, and an interactive environment for practising customer service skills.


It is a predominately soft skills course designed to improve how frontline sales staff communicate with new and existing customers.

example 1
example 2

The training focuses on how they can personalise customer experiences when communicating at a distance, such as via email or phone.
An interactive practice environment includes gamification elements, such as an engaging ‘Satisfaction-o-meter‘.

Our approach to this automotive elearning course design was to develop scenario based content that makes the training as true as possible to what happens in the real world.

Mercedes-Benz customer service scenarios

The client verdict

“It’s working beautifully… It’s been an absolute pleasure working with you on this – thank you so much for all you have done, and the way in which you and Day One do it – brilliant!!”

Learning & Development Business Partner – Passenger Car & Corporate
Mercedes-Benz Financial Services

eLearning for soft skills training? Can Do

Whatever your soft skills training or scenario based elearning requirements, Day One can deliver on them with a bespoke solution to help improve face to face or remote communication across your team.

Want to learn more? Contact us for an informal discussion about your needs.

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