Automotive eLearning - Soft Skills Training Courses
In this automotive elearning project, we developed scenario based learning content for soft skills training courses at Mercedes-Benz dealers. Improving customer experience when communicating remotely / at a distance.
Customer Relationship Training
Our project with Mercedes-Benz was focused on helping their teams to build and maintain customer relationships in retailers and commercial dealers.
We created engaging, scenario-based learning to help them improve their sales and customer service training.
Key features
Real-life scenarios
Gamification
Custom Design
The challenge
They were looking for a solution to reflect a new, non-corporate style, less theory-based training and more actionable advice, and an interactive environment for practising customer service skills.
It is a predominately soft skills course designed to improve how frontline sales staff communicate with new and existing customers.
Why Mercedes chose Day One
The Mercedes-Benz L&D team were keen to move away from dry training materials to something more engaging, and really bought into our Learning by Doing approach.
Through close collaboration with the client, we developed activities that got learners engaged, including simulated phone conversations and branching scenarios.
Learning by Doing
The training focuses on how they can personalise customer experiences when communicating at a distance, such as via email or phone. Through this scenario based learning experience, learners could witness the effect of their actions by experimenting with different customer responses in a safe learning environment.
Gamification
An interactive practice environment includes gamification elements, such as an engaging ‘Satisfaction-o-meter‘.
Scenario based
Our approach to this automotive elearning design was to develop scenario based content that makes the training as true as possible to what happens in the real world.
Custom design
Isometric characters, cars and showrooms provided a realistic yet playful take on the sometimes-overly corporate and distant material.
The client verdict
“It’s working beautifully… It’s been an absolute pleasure working with you on this – thank you so much for all you have done, and the way in which you and Day One do it – brilliant!!”
TRISH PERCIVAL
Learning & Development Business Partner – Passenger Car & Corporate
Mercedes-Benz Financial Services
eLearning for soft skills training? Can Do
Whatever your elearning content or learning platform needs, the Day One team can deliver on them with a bespoke solution.
Want to learn more? Contact us for an informal discussion about your needs.
