Here at Day One, we understand the importance of designing a software onboarding experience that helps you convert your hard-won product awareness into active users and paying customers. We do this by combining unique expertise in learning psychology and tech to create solutions that make training faster and more effective.
It’s all too common to think that a great product will speak for itself once a user gets to experience the features and benefits during a free trial or in a demo version. The problem is – that experience usually never happens.
Over the last decade, numerous studies have shown that most IT projects fail, and this frustrating fact extends to software adoption and user retention.
The failings are rarely in the solutions themselves, but in the implementation, training and subsequent user adoption.
All business software is designed to save us time and effort – and most do. However, every new product has a learning curve, so we’re constantly asking ourselves – will this be worth it?
Software companies need their new users to go from that uncertainty to a ‘yes’ quickly, so that they are not just another churn statistic.
We’ve helped a wide range of clients, including some of the world’s best-known brands, to help their users get to grips with new software and internal systems. This has led to greatly improved learning outcomes and reduced time to competency.
We create interactive, scenario-based training that can take your software engagement and customer retention to a new level.
However, as a software company, you don’t want the success of your product to be dictated by how well 3rd party apps and their users perform.
And we can do this for even the most complex of systems and user needs.
For example, when Lloyds Bank acquired HBOS in Europe’s largest ever finance merger, they brought us in to create training simulations to support users of the new, unified customer service software. Training thousands of staff, at speed, to help support over 25 million customers without disruption was high pressure indeed – not a problem though…
“Training all the [Lloyds Banking Group] staff to use these systems and new processes – and to do it without interrupting service to customers – represents an enormous success.”
Great software training built in to the product is a key trust signal at an early touch point with a new user, and gives important reassurance about future experience with your product, support and brand as a whole.
Get in touch to discuss how can help you create software onboarding solutions that could help you drive engagement, adoption and user retention for your product.